Sunday, January 20, 2013

What Is The True Cost Of Your Network Marketing Opportunity?

What Is The True Cost Of Your Network Marketing Opportunity?


OK, you've got great products, a red hot compensation plan, and you love your sponsor, who at this point, you believe would do anything to help you succeed.  And even though you are positive everyone and their brother would want to get involved because, in your mind, it's a "no brainer, nobody shows any interest.  Oh, you did have one guy that filled out the prospect information on your company sponsored website, but the phone number he give you is no longer in service, and your emails to him go unanswered.  What do you do?

Well, common sense tells you that you should go to your sponsor and ask her that same question.  Right?  And your sponsor says, "Just keep promoting, it's just a numbers game.  The more people that view your website, the more liklihood that you will start to find some good, interested people."  In a nutshell, is that what most people would hear from their sponsor with that type of question?

But you are not a quitter so you are going to contine to drive people to your website because if your sponsor can do it, then so can you.  But you are running out of people to talk to so you decide you are going to advertise.  You went to your company's convention a few weeks back and heard some guy talk about Pay Per Click advertising and how he used it to build a downline of several thousand people when he got started.  So you check into that.

You don't have a big budget for advertising, but you can afford some money each month.  So you get set up on a popular PPC advertising program, and set your daily limit at $10.00 for a few days to see how it goes.  You get some click throughs but no signups and you run hit your limit on a couple of days. 

So, you up your daily limit to $20 and you get more click throughs and low and behold, you get one signup!  Now, you believe you are on the right track so you continue to use PPC advertising but soon realize this is costing you several hundred dollars a month.  There is no way you can continue to spend this kind of money plus, in the back of your mind, you wonder if your downline will ever be able to do the same thing. 

Of course, one thing that guy didn't tell you at your convention was that he had a few network marketing friends who brought in some of their friends and gave him an instant downline.  So, he started making some decent money right away and before he knew it, he was spending $5,000 a month on PPC a little over 5 years ago.  That sponsored dozens more each month and he was off and running to earn trips, bonuses, and walk across the stage as a triple diamond distributor a year later and give a presentation on how he did it in such a short time frame.

It's What The Gurus Don't Tell You That Matters

Look, I probably don't have to tell you that everything you see, read, or hear is not what it appears to be.  But network marketing opportunities are doubly bad.  The  reason is because there are literally a million ways to build a team and most of them are dependent on your network of people BEFORE you ever signed on the dotted line.  So, if you are new to MLM, you probably didn't have a network of experienced networkers ready to pounce on the next pre-launch where they could make their millions and then move on.  So make a note of what I am going to tell you.  Write it down and don't forget it.  WHAT WORKED JUST A FEW SHORT YEARS AGO PROBABLY WON'T WORK TODAY!

It's true.  The internet is changing, Network marketing is changing.  Your target market is changing. And people are changing.  Until you realize that, and are able to adapt with the changes, you are going to flounder, always being a year late and several thousand dollars short.  Believe me, there is a better way.

Stop Putting The Cart Before The Horse

If you are trying to recruit people into your network marketing opportunity directly, chances are very good you will not succeed.  Again, people have changed and are skittish about any opportunity right now.  Too many of them have been burned so the internet, being as impersonal as it is, just makes it even harder because there is no relationship established.  That is why you will find program after program being sold on "How To Use Social Media To Build Your Business".  At least there is some relationship between you and your "friends" on social networks.  Unfortunately, the networks themselves frown on blatent advertising(unless you pay for it) so it makes it difficult to actually use the social networks to find more than a person or two.

So, here is the answer in this day and age.  Build a team of people from scratch by offering them a really inexpensive way to start making money in network marketing and not have to shell out hundreds of dollars for products a month.  Use less than that for advertising this paradigm shift and see how many takers you have.  I have grown a downline of over 850 in 8 weeks.  There definitely is much more interest in doing it my way than the outdated way.  And then when your team reaches a pre-determined number, you can start making very good money in any program you choose.  Even your current one if you wanted to.  But you would have a team comparable to the guy who spoke at your convention on PPC without spending thousands of dollars like he did, and without having alot of network marketing friends.

Here is the link to my team site.  Just email me from the site if you would like to see how we do what we do.  http://TeamBeaman.com

If you continue to do what you've always done, you'll continue to get what you've always got.

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